Client/Brand: Wesgroup

Role: Director, Editor, Colourist

Shoot Type: Commercial

Location: Vancouver, BC

Summary:

Wesgroup’s “We See Potential” campaign aimed to reimagine what a developer brand film could be: telling human stories that reflect how they see beyond the surface. As Director, Editor, and Colourist, I brought this to life with cinematic visuals, shooting on rare Cooke Special Flare anamorphic lenses to give the campaign a unique, filmic tone.

Highlights include the goldfish and kid scene, and a dolly shot through the back of an SUV to the ocean. We even triggered a fire alarm during a hazed flower shop scene, proof that we were pushing boundaries.

This campaign stands out for bringing warmth, emotion, and craft to a space often known for corporate polish.